482: Seshu – The terrific business of prep school photography


Manage episode 341535074 series 1565393
由Player FM以及我们的用户群所搜索的Andrew Hellmich: Photographer, Interviewer, Podcaster and Owner of Impact Images, Andrew Hellmich: Photographer, and Owner of Impact Images — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

Premium Members, click here to access this interview in the premium area.

Seshu of www.seshuphotography.com has been on my radar for years. I originally learnt about him through his photography blog, Tiffinbox.org.

Since then, we've had plenty of contact through the PhotoBizX Membership, different online courses and online photography groups.

Chatting a few weeks ago, I asked how business is going these days.

I was surprised to learn he's now juggling three brands – one that serves Prep Schools, Colleges, and Universities, another for headshots and branding and a new brand for high school senior portraits; all with an expected turnover of USD 200,000 this year.

In this interview, we focus heavily on the terrific business of prep school photography and how it brings in a regular income stream.

Here's some more of what we covered in the interview:

  • Is it better to focus on a single successful photography niche or work on multiple niches
  • What is the best photography genre for successful results
  • Creating a profitable business with prep school photography sessions
  • What is a prep school
  • How preparatory school photo sessions work
  • What is the expected photography output when entering into a retainer agreement with schools
  • What transpires during contract signing of retainer agreements with schools
  • Why Seshu loves photographing for prep schools
  • Seshu's photography style when shooting prep school sessions
  • The importance of asking for feedback from the school on how to do things better each year
  • Which school events does Seshu photograph
  • How to price prep school sessions
  • Seshu's average retainer rate for prep school photography
  • How to pursue and offer proposals to new prep schools for your photography business
  • Who to reach out to and where to look for contacts for new prep school prospects
  • How to show your value as a photographer to prep schools
  • Do you need to seek out a lawyer to help translate school retainer contracts
  • Requirements and tests needed before becoming an official school photographer
  • Dress code as a prep school photographer
  • How Seshu started his headshot photography business
  • How to find models to help build your headshot portfolio
  • Why is Seshu drawn to headshot photography
  • The challenges that come along with headshot photography
  • Seshu's headshot photography style
  • Seshu's headshot booking inquiry process
  • Why you need to call a prospective client right away
  • The importance of having the right mindset and how to serve clients better
  • When is the right time to show your pricing to headshot photography clients
  • How Seshu handles pricing concerns during the inquiry process
  • The importance of finding what the client's needs are to accommodate their budget
  • Where Seshu finds his headshot clients today
  • The importance of engagement on LinkedIn
  • How to naturally connect and interact with people on LinkedIn
  • How universities and schools can be potential sources of income as a photographer

Seshu Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

Photography at prep schools is the most consistent in terms of a payday for me because I have running retainers with the schools for the entire year. – Seshu

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Seshu Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Seshu shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know what your takeaways were and what you plan to implement in your business as a result of what you heard in today's episode.

The best photography comes from being seen so often that the students start to forget that I'm there in the room. – Seshu

If you have any questions that I missed, a specific question you’d like to ask Seshu or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Seshu Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes or Google reviews, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

If you call somebody right away, you're making an impression that you're on top of things and that you really are there to serve. – Seshu

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Seshu Photography Podcast

Links to people, places and things mentioned in this episode:

Seshu Photography Website

Seshu on Facebook

Seshu on Instagram

Connecticut Headshots Website

Amata Portraits


Episode 145: Peter Hurley – How To Survive and Thrive as a Headshot Photographer

Episode 357: Zack Arias – Shooting, surviving and working through the pandemic

Episode 348: Steve Saporito – How to excite and delight your portrait clients to better sales

Episode 448: Megan DiPiero – Go high end with your photography business or get ready to fail

Episode 362: Tony Taafe – Build a profitable headshot photography business by allowing clients to spend more

Episode 463: Jon Meadows – LinkedIn mining for more fantastic photography clients

Episode 425: Jeff Brown – How to use LinkedIn for photography lead generation

Episode 372: Richard Waine – How to achieve financial success as a photographer

Seshu's headshot by Peter Hurley

Seshu Photography Podcast

Thank you!

Thanks again for listening, and thanks to Seshu for sharing his thoughts, ideas and experience on prep school photography and creating a great business by setting up monthly retainers and regular sessions at the schools.

Every May or June when we sit down to talk, I always like to sit and find out, “Hey, how can I do things better?” or “What can I do things differently this next year when we work together?” And, I mean, honestly, the last two or three years it's just been, “Hey, just do the same thing you've been doing. It's great. We're getting good feedback from the parents.” – Seshu

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks, and speak soon

The post 482: Seshu – The terrific business of prep school photography appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.