485: Seva Mozhaev – How to attract photography clients with TikTok videos


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Premium Members, click here to access this interview in the premium area.

Seva Mozhaev of Sev's Pics and The Sevo Show on TikTok, is a photographer, videographer and social media guy based in Perth, Western Australia but coming to you from Italy!

It was long-time listener and PBX member Jakub Redziniak who connected Sev and me with this message…

Hi Andrew!

I'm reaching out because I wanted to make an introduction to a fellow photographer that has been crushing it on TikTok, and I thought he might make a great guest everyone can learn from.

He's booked up two years of weddings until 2024, with 70% of his bookings coming from TikTok.

I hope this works out, as I can't wait to hear what he has to share!

I jumped over to TikTok, and Sev immediately drew me into his videos. I loved his self-deprecating personality, his candid approach, the raw honesty and fun of it all! No wonder he's a total hit and has over 1.2 million followers!

In this interview, learn how to attract photography clients with TikTok videos.

Here's some more of what we covered in the interview:

  • What is the role of an influencer
  • How often should you produce content on social media
  • Do you need to upload real-time content on your socials
  • Demographic reach with TikTok
  • Seva's thoughts about running ads on TikTok
  • Why you should build an organic channel before doing ads
  • How many videos should you upload before running ads
  • Are ads effective on TikTok to generate photography bookings
  • How Seva started his TikTok journey
  • What kind of videos should you upload to TikTok to grow your business
  • The formula for creating viral videos on TikTok
  • How to incorporate value when posting comments on social media
  • Can you repurpose content on multiple social media platforms
  • Best practices when uploading content to TikTok
  • Uploading videos giving solutions to common problems on Facebook groups
  • Best way to edit video content for TikTok
  • Use keywords in your captions when uploading content to social media
  • Is it okay to use clickbait titles
  • How clients reach you via TikTok
  • How to build trust on TikTok and gain followers
  • The importance of being authentic
  • How Seva's TikTok consulting service works

Seva Mozhaev Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

You don't have to make content everyday. Make 30 pieces if you can in 1 or 2 days. – Seva Mozhaev

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Seva Mozhaev Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Seva shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

If you want to do it, if you believe in it, it will work but it does takes time. – Seva Mozhaev

If you have any questions that I missed, a specific question you’d like to ask Seva or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

Each week I check for any new iTunes or Google reviews, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately a better show.

The one thing that I want people to avoid doing is going straight to ads without building an organic channel. – Seva Mozhaev

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here's the latest review…

★★★★★ Pure Gold

Via Apple Podcast from Liverpool family photographer, Sarah Wilson in the UK on October 4, 2022

PhotobizX is transformational; the information on there is just pure gold.

I've been listening everyday and just did my first WANTED ad and got 65 submissions in 5 hours!

I've been in business for 20 years, and to be honest, the last 5 have been a struggle — my fire was going out, not sure what to do, but not now!

I'm full of energy and excitement to make the changes and make it work. So I just wanted to let you know what a difference what you're doing makes (even all the way over here in England) Thank you again. 😀

Fully Booked In 4 Weeks — Facebook Competitions for Photographers


All the details are here: https://photobizx.com/fbcomps

The cost is only $97.

Ally started her new photography business in 2020, amid the pandemic. Today, she’s thriving and profitable!

Mabel & Møøse (Ally's business) went from zero to a full diary in literally weeks, all on the back of her Facebook competitions.

The studio is now very successful with a strong client base.

You can learn more about Ally's business and journey here: https://photobizx.com/465

Two years on, and she’s just been able to take a full month's holiday and has come home to a full diary and happy clients.

Ally's last Facebook Competition received over 350 entrants and resulted in thousands of pounds of income.

Mabel & Møøse had a turnover exceeding £80K in my first year. My accountant is still in shock!

If you've always wanted to know how to run a profitable photography competition, this is your chance. Don't miss this one.

If you can't make the live training, as usual, you'll have access to the recording, the bonus one-on-one call (for the first 50 only) and supporting documents, all to be hosted on the PBX website right after the live delivery.

Seva Mozhaev Photography Podcast

Links to people, places and things mentioned in this episode:

Seva Mozhaev Photography Podcast

Thank you!

Thanks again for listening, and thanks to Seva for sharing his thoughts, ideas, experience and tips on growing a huge following on TikTok and using the platform to fill his wedding photography calendar totally.

Make sure what you're doing is something that you truly, truly love and you're not just doing it for the money. If you truly love something, go for it. Go for it with intent. Your integrity is everything. The money will come eventually. – Seva Mozhaev

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks, and speak soon

The post 485: Seva Mozhaev – How to attract photography clients with TikTok videos appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.