487: Mark Rossetto – Shady marketing practices, pricing for profit and a game changing welcome video for photographers
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Mark Rossetto of www.markrossetto.com is one of Australia's best photography business coaches and has helped hundreds, if not thousands, of photographers worldwide become better business operators.
His focus is on marketing to attract your best clients with a varied approach to lead generation, pricing yourself to be profitable and putting yourself in a position to have a fun, lucrative business that you love.
In this interview, Mark shares his thoughts on some shady marketing practices, how you can easily avoid them and the best way to generate significant sales with fantastic clients while weeding out the freebie seekers.
Mark also covers why you need a clear and straightforward pricing guide, where you can get yours and why a welcome video will be a game changer for your photography business.
Here's some more of what we covered in the interview:
- What is the bait-and-switch method of photography marketing
- Education is key to understanding what you do
- What is the best approach to discuss pricing with clients during the booking inquiry
- How to handle pricing objections during reveal sessions
- Mark's process of walking clients through his pricing
- Mark's strategy to convert clients who are only after one free print into a buying customer
- The importance of posting a welcome video on your homepage
- What content should you put in your welcome video
- Where to show your welcome video on your website
- What is inside Mark's product guide
- How to shoot for success
- The importance of giving clients time to decide on a large purchase
- Is photography a viable business today
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
It's your job to bedazzle clients with everything that you do. – Mark Rossetto
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Mark shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
I'd rather earn less and be open and transparent than earn more and have the repercussions of it afterwards. – Mark Rossetto
If you have any questions that I missed, a specific question you’d like to ask Mark or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Education is key to understanding and learning and creating value. You don't need to bait and switch. – Mark Rossetto
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
This training is happening later this week.
If you'd like to utilise FB advertising and try something different from the “WANTED” ads that work for generating leads, get registered for this training with Ally.
Ally Stuart Ross of Mabel & Møøse in the UK (one of the toughest photography markets) went from zero to a full diary in literally weeks, all on the back of her Facebook competitions.
She now runs three competitions a year to fill her photography diary.
Her methods will work for you and your portrait business, whatever your focus… newborn, family, kids or pets.
All the details are here: https://photobizx.com/fbcomps
The cost is only $97.
Don't forget the price doubles on Thursday, following the live training, and there are still some one-on-one calls up for grabs with Ally if you take one of the remaining few spots of the available 50.
You may be surprised to know that successful photographers like Elle Payne (Always Belle Photography) and Craig Cooper (Cooper Studio) have also registered. Both of them are very successful in business but always want to ensure they're doing everything they can to get the most from their lead generation and bookings.
I asked Craig Cooper why he registered, knowing how successful he is following his interview, and he said…
…I've actually made millions in turnover from competition ads, but really interested to see how Ally's doing it. I feel like I've become a bit complacent.
Hope to see you on the live call if you can make it.
Can't make the live training?
You'll have access to the recording, the bonus one-on-one call with Ally (if you're one of the first 50 registrants), and the supporting documents/scripts, all to be hosted on the PBX website right after the live delivery.
Links to people, places and things mentioned in this episode:
Facebook Competitions for photographers — course registration here
Want your booklets custom-designed like Mark's? His wife Suzanna creates these and can be found here: https://redcliffegraphicdesign.com.au/photographers/
Thanks again for listening, and thanks to Mark for sharing his thoughts, ideas, experience and tips on growing a successful photography business today including how to avoid shady marketing practices, pricing for profit and utilising a game-changing welcome video for your business.
You are the key element of the success of your photography business in terms of who you are, your personality, what you bring to the table, what you bring to the community, how you connect with people. – Mark Rossetto
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks, and speak soon
The post 487: Mark Rossetto – Shady marketing practices, pricing for profit and a game changing welcome video for photographers appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.