492: Stacey Brown Randall – How to get the best photography business referrals, without asking for them
Manage episode 348179930 series 1565393
She helps businesses get more referrals… without actually asking for them.
And like she says on her website…
WHEN YOU DON'T HAVE TO ASK, referrals rock!
She also says; If I'd known then what I know now…
My first business wouldn't have failed.
She believes referrals are the least understood, least utilised, and the best tactic in your sales and marketing toolbox.
And the cool thing is you don't need to have been in business for a long time to generate fantastic referrals for your photography business.
In this interview, Stacey shares the tactics you need to generate the best referrals for your photography business… without asking for them.
Here's some more of what we covered in the interview:
- Why businesses fail
- Is it alright to ask for referrals
- Why Stacey doesn't ask for referrals
- Who could be referral sources
- 4 categories of referral source
- The strategy to convince clients to become referral sources
- How to become referable
- How to plant referral seeds to clients
- What is the referable client experience
- What is the ideal referable language to use with clients
- What is the word-of-mouth buzz
- How to make a follow-up for referrals
- Referral strategies that guarantee results
- The importance of sending thank you notes/cards to clients after successful referrals
- When to send follow-ups to referral sources
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
People forget, and an easier way to plant continuous referral seeds, is your follow-up process with the people who referred clients. – Stacey Brown Randall
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Stacey shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
We all can all refer but we're not all built to think to refer. – Stacey Brown Randall
If you have any questions that I missed, a specific question you’d like to ask Stacey or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Referrals come from relationships. – Stacey Brown Randall
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here's the latest review…
★★★★★ The Best Podcast for Photographers
Via Apple Podcasts by Bellevue in the USA on November 19, 2022.
PhotoBiz X is the best podcast for photographers looking to grow their photography business.
Andrew is a host that you want to be friends with, who asks all of your burning questions.
Interviews cover all genres, levels, and styles of photography.
Every episode, I find inspiration and ideas, plus a feeling of community with other photographers.
Thank you, Andrew!
Black Friday Sale — FINISHES TODAY!
If you missed my email, there's a big sale on everything PhotoBizX this week!
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IF YOU ARE ON THE $20 PER MONTH PREMIUM MEMBERSHIP, THE 12-MONTH OPTION IS A NO-BRAINER…
Specials are available from now until Monday 28th.
Links to people, places and things mentioned in this episode:
Stacey and her gorgeous family, who we used as examples in this interview/episode.
Thanks again for listening, and thanks to Stacey for sharing hER thoughts, ideas and experience on growing a photography business successfully with beautiful referrals without having to ask for them.
The most powerful way to get a referral source to remember that they referred you is in the moment when you're still working with the client they referred to you. – Stacey Brown Randall
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks, and speak soon
The post 492: Stacey Brown Randall – How to get the best photography business referrals, without asking for them appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.