How To Implement An Outbound Motion With PLG | Kyle Poyar, Operating Partner At OpenView Product Led Revenue podcast

内容由Correlated提供。所有播客内容（包括剧集、图形和播客描述）均由 Correlated 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Product Led Revenue »
How to Implement an Outbound Motion with PLG | Kyle Poyar, Operating Partner at OpenView

1+ y ago 26:34

MP3•单集首页

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 04, 2023 21:42 (7M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Product-led growth (PLG) starts with the end user. And a healthy PLG engine depends on users discovering your product through no- or low-cost channels, including word-of-mouth, organic search, product virality, communities, and marketplaces.
But Kyle Poyar of OpenView points out that as PLG companies grow past $10M annual recurring revenue (ARR), your larger accounts start to drive a disproportionate amount of revenue and incremental growth, and these accounts will typically begin their journey with a product interaction before they ever talk to sales. As a result, you'll manage to close larger and larger deals by simply allowing users to opt into a sales-led path or by adopting the product qualified lead (PQL) playbook. So, it's no wonder that PLG companies contemplate introducing an outbound motion.
In this episode of Product Led Revenue, Kyle gets into the outbound side in a PLG motion and its benefits. Kyle and our host Breezy Beaumont discuss a new era for PLG, challenges for PLG organizations, and how to handle person email signups.

22集单集

#Business #MBA #Podcasting Education #Correlation