Developing MarTech Tools That Align with Brands' Needs | Ragnarokast #14
Manage episode 428039013 series 3464859
We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers' data requirements, and aligning with their culture and values.
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