Optimize Your Brand Story Using These Brand Strategy Principles

Real Food Brands Marketing Podcast

On February 5th, Katie is launching her new Brand Strategy Streamlined program, which provides content, coaching, and collaboration to define, align, and activate your brand strategy. It’s a combination of on-demand content you can move through at your own pace and live coaching and guidance to help you along the way.

One of the key outcomes of a successful brand strategy is a clear brand story statement: a paragraph you can use as the springboard for how you weave your story through everything that you do.

In this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva takes you through the Brand Strategy Streamlined process for developing a brand story that is clear, relevant, and differentiating.

In This Episode:

• Why developing a brand story is so important.
• How your brand story emerges from your brand strategy.
• Why your story is not just about you or your brand, and what it needs to include.
• How the Brand Strategy Streamlined program can help you get started.
• Previous episodes of the Real Food Brands podcast about developing a brand strategy and brand story.
• Why it’s so important to go through the entire process to write the best version of your brand story.
• What’s in a Brand Story Statement and how you can use it.
• Examples of putting your brand story into action.

Resources:

• Ep #55: How to Create a Brand Story that Converts with Anna Bradshaw
• Ep #64: [Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot
• Ep #65: [Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
• Ep #66: [Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy
• Ep #68: Turn Your Marketing Plan into a Consumer Connection Plan
• Real Food Brands Marketing Roundtable Facebook Group
• Connect with Katie on Instagram
• Brand Strategy StreamlinedTM Course – NEW!
• Get Your Free Brand Strategy Checkup