We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansession. You can also ...
Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More
#18 - Peter Joy (Adelaide via Melbourne) - Brand Thinker & Strategist - Products, People, Places, Brands
Manage episode 217626490 series 2401617
We talk to Peter Joy about all things people, brands, trust and the importance of products and places telling a compelling story.
Peter is well recognised as a leading brand thinker and strategist, building on a highly successful career in advertising and marketing. Peter has held senior executive roles in local and globally focused brand and advertising agencies including Clemenger BBDO, Young & Rubicam and Jam Shop.
Peter is currently Executive Chair of Brand South Australia, a not-for-profit, member-based organisation with the sole aim to positively position South Australia. As well as holding other board and consulting roles.
We sat down in the iconic Adelaide restaurant Rigoni’s for coffee to go on a wonderful journey from Peter’s childhood, ever curious about everything, but especially how people communicate.
This is an interview overflowing with insights and observations on life, small cities and towns. And, how to tell a great brand story, that builds trust, and reputation.
Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.
Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.
Send Jason an email - firstname.lastname@example.org Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/