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#63 - Shepherding Data for Seamless Experiences
Manage episode 453405309 series 3602993
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The importance of a holistic data strategy, optimizing the marketing tech stack, and being a true behaviorist are all topics we dive into with retail veteran Jesse Blount of National Vision in this podcast episode. He shares his experiences in pulling together all the moving parts of tech investments, personalization and identity capabilities to successfully deliver seamless experiences while always maintaining a lens of increasing efficiency.
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