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S1. E7 - How to use a FAQ page to increase conversions
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The value of an effective frequently asked questions (FAQ) page is often underestimated.
I see them all the time on e-commerce sites but not so much on the websites of business owners that sell services, not products. A well-written and strategic FAQ page will not only save you time but can help you convert prospects into clients.
In this episode of Real Talk for Women in Business, you'll learn:
- What a FAQ page is
- Why FAQ pages work for product AND service-based businesses
- How to write a FAQ page that converts (including TWO examples), and
- Tips on designing a FAQ page for your website.
REFERENCES
During today's episode references were made to the following:
Leeha's Copywriting FAQ page
Amy Porterfield's FAQ page
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