How MeetEdgar Leads with Educational and Story-Based Marketing

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Meet Megan McMullin, Outreach Lead at MeetEdgar - a social media posting tool for small businesses. Megan has worked in marketing and customer support at a variety of startups around Denver, Colorado.

In this episode, you'll hear the story of MeetEdgar, a product created out of need in a specific vertical. You'll learn about building educational content that links back to the product, about using community-based ads for retention and activation after the point of buying, and the power of partner promotions and paid partnerships. And finally, real-world social media advice for 2021. Enjoy!
Notes:

- 03:15 Helping Simplify & Amplify Messages On Social Media Networks

- 05:20 How To Get Really Good Word-Of-Mouth Marketing

- 06:15 Focused On Being The Tool For Solopreneurs And Small Business Owners

- 08:55 Using Educational Content That Links The Things Being Taught Back To The Product

- 11:05 Improving User Experience (UX) With Screenshots Of All The Product

- 12:55 Tracking Conversions From Educational Content And The 30-Day Churn

- 15:00 Leveraging The Founder's Story As An Aspirational Thing For Users

- 16:20 Using Community-Based Ads For Retention

- 19:10 "People Who Pay, Pay Attention"

- 20:25 Building Brand Trust With Partner Initiatives

- 25:20 Cold Outreach For Webinars: Short And Sweet And What's In It For Them

- 26:20 Get Off of The Content Creation Treadmill: Repurpose

- 29:25 Big Lesson: Sometimes You Have To Slow Down To Speed Up

- 31:05 Lightning Questions

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