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How PowerDMS Drives Growth with Customer Advocacy and Conversational Marketing
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Manage episode 282604955 series 2087266
Meet Ray Lau, Director of Growth Marketing at PowerDMS, a solution that helps organizations reduce risk and liability with a comprehensive compliance and content management solution. Ray has been in B2B marketing for over ten years and believes marketing's ultimate goal is to create an advocate for life.
In this episode, you'll learn about how customer advocacy can be a massive growth lever for any business, a reward system to exponentially grow your customer marketing channels, and what conversational marketing actually looks like in action. And finally, you'll learn about the strategic breakdown to lifecycle marketing stages. Enjoy!
Notes:
- 03:00 Streamlining Policy, Training, And Accreditation Lifecycles
- 06:10 Growing The Product By Continuing To Listen To Customers' Needs
- 09:30 Customer Advocacy Is A Great Way To Help A Businesses Stand Out
- 11:40 Inviting Promoters To Join The Advocacy Program
- 12:50 Customer Advocacy Driving New Customer Acquisition
- 14:00 Running A Formal Customer Advocacy Program
- 17:35 Tracking The Opportunities That Come From An Advocacy Program
- 20:05 Without All The Fluffiness Conversational Marketing Is A Chat Bot
- 23:30 Chat Bot Results: More Personal Connections W/ Prospects And Opportunities
- 25:50 Growth Marketing Is About The Entire Customer LifeCycle
- 28:10 Lead Nurturing Strategy: Taking Them From The Beginning All The Way Up Until Advocacy
- 32:05 Mapping Out A Longer-Term Nurture Sequence With Resources
- 36:30 Biggest Challenge Ahead: Doing Real Demand Generation
- 38:00 Lightning Questions
175集单集
已归档的系列专辑 ("不活跃的收取点" status)
When? This feed was archived on April 23, 2023 08:07 (). Last successful fetch was on June 30, 2022 17:45 ()
Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间,但仍然无法截取有效的播客收取点
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 282604955 series 2087266
Meet Ray Lau, Director of Growth Marketing at PowerDMS, a solution that helps organizations reduce risk and liability with a comprehensive compliance and content management solution. Ray has been in B2B marketing for over ten years and believes marketing's ultimate goal is to create an advocate for life.
In this episode, you'll learn about how customer advocacy can be a massive growth lever for any business, a reward system to exponentially grow your customer marketing channels, and what conversational marketing actually looks like in action. And finally, you'll learn about the strategic breakdown to lifecycle marketing stages. Enjoy!
Notes:
- 03:00 Streamlining Policy, Training, And Accreditation Lifecycles
- 06:10 Growing The Product By Continuing To Listen To Customers' Needs
- 09:30 Customer Advocacy Is A Great Way To Help A Businesses Stand Out
- 11:40 Inviting Promoters To Join The Advocacy Program
- 12:50 Customer Advocacy Driving New Customer Acquisition
- 14:00 Running A Formal Customer Advocacy Program
- 17:35 Tracking The Opportunities That Come From An Advocacy Program
- 20:05 Without All The Fluffiness Conversational Marketing Is A Chat Bot
- 23:30 Chat Bot Results: More Personal Connections W/ Prospects And Opportunities
- 25:50 Growth Marketing Is About The Entire Customer LifeCycle
- 28:10 Lead Nurturing Strategy: Taking Them From The Beginning All The Way Up Until Advocacy
- 32:05 Mapping Out A Longer-Term Nurture Sequence With Resources
- 36:30 Biggest Challenge Ahead: Doing Real Demand Generation
- 38:00 Lightning Questions
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