Manage episode 287276593 series 2866224
Welcome Matt Zavala, SVP, Creative Director for Edelman in New York City, to Saturday Soundbites!
Matt shares his journey in the creative space and offers insight and tips on how to evolve your career strategy in this space. He has worked on some super exciting projects and campaigns, such as the Dove Real Beauty Campaign, Axe, Suave and many more. He shares his insight into how and why a campaign needs to align the branding, messaging and the importance of a strong visibility strategy!
He shares his insights into what it takes to lead a creative team and how to balance the challenges that come with growing in the creative space. Matt is a life-long learner and continues to set higher and higher standards for this team as they tap into new communication tools. Nothing beats the inside scope on how a large international advertising agency works! Be sure to check out Matt’s LinkedIn Profile to see more of his great work.
Find me at https://www.veronicavsopher.com/