Reporters Want Compelling Leads – How to Give it to Them with Melissa Taboada


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Welcome Melissa Taboada, award-winning journalist, to Saturday Soundbites! Melissa has had a long and successful career as a newspaper reporter and editor for The Austin American-Statesman and several other publications. In this episode, she shares insights into what media looks for in a pitch and how to garner media coverage for your events, programs and services.

We will also chat about trends in traditional and digital media and how businesses can tap into local and national media coverage to grow their reach. Reporters can be a great asset to your business when you can share your story and share what makes it stand out from the rest. Reporters want to cover events and give their own take on the story, and Melissa gives tips on how to ensure your event is covered by media. She also reminds us that media works in the here and now. Time is always of the essence and when relationships are built with sources, reporters are more likely to take your call.

Public relations is a two-way street and reporters value relationships when the tips are compelling, appealing, reliably, timely and exclusive. Thanks to Melissa for sharing her insights with Saturday Soundbites!
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