SPS 108: Giftology, “Love Bombs”, And Why I Have A $250 Book with John Ruhlin (Using Your Book To Build Relationships & Get Referrals)

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

In this eye-opening episode, I have the pleasure of hosting John Ruhlin, the author of the renowned book "Giftology." Together, we delve into a significant opportunity that many authors overlook: leveraging books to secure referrals and cultivate meaningful relationships. It's a perfect blend of mindset and methodology that can truly transform your book's impact.

During our conversation, John shares his valuable insights on the following topics:

• The intriguing story behind selling the first 50 copies of his book at $250 each, and how it allowed him to stand out from the noise.
• Exploring the "giftology" method and its powerful applications in selling books, generating referrals, and nurturing relationships.
• The importance of scheduling your book launch party prior to commencing the writing process.
• Unveiling the concept of the 5-year launch plan and its instrumental role in selling over 100,000 copies of his book.
• How a book can elevate your speaking fees and unlock new opportunities.

If you're a speaker, business owner, or simply seeking to deepen your relationships using the power of your book, this episode is for you.

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

• Apply for a free book consultation
• Register for our free on-demand training

Must-watch episodes:

1. SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
2. SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear
3. SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup
4. SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman
5. SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki