Matt Bovee – Podcast #312 – 2020 TaylorMade P Series Irons

Worldwide Golf Shops Insider Podcast

Worldwide Golf Shops INSIDER PODCAST #312! In this installment, we chat with Matt Bovee, Senior Manager of Product Creation for TaylorMade Golf. Matt gives us insight on the 2020 P Series Irons, including the new P770 irons, P7MC Irons and P7MB Irons, which types of players would benefit most from playing each model, and what went into designing every club in this lineup. Take a listen to the latest installment of the INSIDER Podcast. To read more about the new 2020 P Series lineup, click here! Transcript Tom Brassell Welcome to the Worldwide Golf Shops Insider Podcast. Episode 312. Hello Everyone, Tom Brassell here. Thanks so much for joining us. We love having you if you're a rookie, first-timer or you're a long time veteran, or maybe somewhere in the middle, it doesn't matter. We're just glad that you joined us in our special guest today. Joins us from adding California. He's been. He's been on the show before. He is over product creation. He's the category lead for the Iron category. From TaylorMade Golf, Mr Matt Bovee, Matt, thanks so much great to have you with us again. Matt Bovee So great to be back there anytime you guys wanna talk golf. You know I'm all about it. Tom Brassell Well, what's nice is when we talk with you about golf, that always means there's something new and exciting that you guys have been working up. And in this case it's the Iron, said all new P7 series and 770. Share with us a little bit about the development and what all went into this behind the scenes. Matt Bovee Oh wow, so yeah lot went into designs. You know from a development standpoint, in each one kind of has their own narrative on story. You know you talked about the P7 and P7 MC. Those two designs are geared for the better ball strikers of the world, right? We designed those four tour players. And of course, if we're designing it for the best players in the world, we're gonna reach out. We're going to get their feedback. If you want to make sure that they're going to perform exactly like they, they want them to, so the P7 MB that is our new muscleback blade replacements, so that will be replacing P730 for anyone who is familiar with our previous lineup, and the P7 was built off of Dustin Johnson's prototype, so it shares a lot of similarities with the club that he's been playing. And of course, inspired by what he likes to look down at. And then Rory provided some feedback as well, which changed the offset of the iron. And then of course we have that beautiful new design on the back which is so different from anything we've done in the past. That's different from any blade I've ever seen to be honest, and the feedback about this has just been phenomenal. Tom Brassell For those who can't see it, as we talked describe it. Matt Bovee So the P7B uses what we started calling a faceted back bar geometry. There's this point in that. Oh that's been kind of raised up in three surfaces. Come and meet at this point, like a facet of a diamond, and the reason we the reason we did this was ultimately all blades have more mass. In the toe, than in the heel. You have to offset the weight of the hosel in order to keep the center of gravity around's interface tour players like it a little bit. He'll side of this interface, but if you want to get it right, you know where they want it. You gotta have more mass in that. Oh, but we wanted to do it in a way that was different and visually intriguing, so we took that point and we created a third dimension. Most blades you see they're very 2 dimensional. In terms of like design geometry very cleaner, this is totally the opposite and it created something that reflects the white light. Excuse me in such a way that's really captivating, but at the same time it's like elegant and timeless. It's a very unique design. Tom Brassell And you said DJ is influenced from what I was reading. He likes it just a little longer. Blade length,