Steve Pelisek Podcast #331 – Titleist TSi


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Worldwide Golf Shops INSIDER PODCAST #331! In this installment, we chat with the President of Titleist Golf Clubs, Mr. Steve Pelisek! Steve talks Titleist's new TSi1 Woods, TSi4 Driver, TSi2/3 Hybrids! Please Enjoy this INSIDER Podcast. You can shop Titleist at Podcast Transcript: Welcome to the worldwide golf Shops Insider Podcast episode 331. Hello everyone, Tom Brassell here. Thanks so much for joining us. So glad you did. Whether if you're a first-time listener, longtime subscriber, or maybe a fit somewhere in the middle doesn't matter. Which is glad that you joined us. Today is a great day to join us as well because we have one of our longtime guests on the show. A wily veteran joins us every year this time, he's the president of Titleist clubs, Mr. Steve Pelisek. Peli, great to have you with us, man. Hey Tom, thanks for having me. Well, we hate that It's gotta be this way this year, you know, we normally do this at the PGA merchandise show. But I guess I guess everything we've done in the past year has been virtual anyway in it. Yes it has. We were. Wearing out Microsoft Teams and zoom in just. Like everybody else. Before we get into clubs, take us back about 10 months or so. When everything started, all this craziness hit. In the what you guys want to do 'cause it's been some it's been some weird time. Yeah, yeah it was. It still is. You know this is still an issue in especially in California and and I think one of the things I'm most proud about is is we worked really hard to true all of this. Yeah, we're trying to run a business, but we're also first and foremost trying to keep people safe and our priorities all along has been the health and safety of. The of the team and. And then the quality of what would we continue to produce and and then productivity? But yeah, when when the governor issued that first stay at home order back in March, it was. It was. Use some unique is the first time we've ever faced anything like that, we close the factory. You know that half our folks work in the factory and the other half out here work on everything else. You know, sales and marketing in the R&D team and the planners and then. But the factory was closed for about two months and when we opened back up, we had you. Know this has started to pick up and they put you know considerably, and so that was a real challenge. You know? Trying to run the factory and keeping people safe and but we we worked through it made it very clear what the rules were and and and so again, I'm really, really proud of that part of the business and then the other part was just how seamlessly the team transition to working remotely. You know, we we we, I've told the story a couple times this week but we actually finished. The TSI driver design during the shutdown isn't working with the new material in that driver is called ATI 425 and. Limited use of it. And it's in the face, and face designs are pretty comp. Created and just highly iterative process and and obviously you want to get it as as as fast as you can and still conforming and all that stuff and so we weren't done and so had to finish it. We had to finish it remotely, which was really an amazing process and and. Hats off to RIT team. For getting everybody in April. But anyway, it was. It was really cool actually to see people come together like that and stay focused. And really it was some of our best work. Ironically, because the product came out fantastically well, so it was. It's been wild from the shut down to the surge in the second half. You know where where business was, you know was better than we thought. Just there's just. It's been an amazing and amazing here. Yeah, the silver lining you coming together when you physically can't come together and pull the whole thing off. That's that's amazing. When we talk with Steve, it's always new clubs. An odd number of years.