First comes audience: Go beyond personas and explore the full customer experience

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由Player FM以及我们的用户群所搜索的Jillian Bowen — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

In the online world you hear a lot about personas. Or some people call them ideal customer avatars.

But while it’s important to know who your customer is and how to find them, businesses that create exceptional customer experiences are the ones that can really set themselves apart from their competitors.

Find out what the customer experience is (hint: it's more than just customer service) and how to use it to make a positive impact on customer loyalty, retention and sales.

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