First comes audience: Go beyond personas and explore the full customer experience


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In the online world you hear a lot about personas. Or some people call them ideal customer avatars.

But while it’s important to know who your customer is and how to find them, businesses that create exceptional customer experiences are the ones that can really set themselves apart from their competitors.

Find out what the customer experience is (hint: it's more than just customer service) and how to use it to make a positive impact on customer loyalty, retention and sales.