Manage episode 275164559 series 2811318
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We've noticed there's been quite a bit of excitement over time around marketing campaign attribution and lead source reporting, but many b2b companies still face challenges getting it right. So, this week we bring to you part 1 of our two-part video series on what marketing teams can do in preparation for starting an attribution or lead source project, and guarantee successful results. Check it out as we share some quick tips to add to your list to help the project run smoothly.