Manage episode 275164549 series 2811318
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Impressing the CMO is no easy task. As a marketing ops professional much of how to get the CMO on your side is based on: - How much you understand data and can draw out insights - How you can develop a story focused on ways marketing is delivering value to the business - How you intelligently develop your tech stack - And how you build the MOps function to support a high volume of activity Once you master these things, you’ll capture the CMO’s attention and prove your worth. In this second installment of our “5 Ways Marketing Ops Can Win Over…” series, we dive into these areas and explain how you can show your value to the CMO and elevate the business moving forward.