Manage episode 275164548 series 2811318
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More than ever, field marketing is working closely with marketing operations since there are no in-person events. Their shift more to digital programs comes with more reliance on marketing operations for them to be successful. So it's important MOps knows how to support them in 5 key areas: - Providing data and insight to help with regional decision making - Training and templates in your marketing automation platform to help them scale their programs - Developing segmentations specific for each region - Setting up your online event channel and processes to work seamlessly - And making sure your tools and processes are implemented properly for direct mail Just keep in mind - a stronger field marketing team supported by marketing ops will result in a stronger pipeline. In this third installment of our “5 Ways Marketing Ops Can Win Over…” series, we dive into these areas and explain how you work in alignment with field marketing to maximize effectiveness.