Manage episode 275164542 series 2811318
We must stop neglecting soft skills. It is holding us and the entire marketing ops function back.
Soft skills help us navigate work more effectively and in MOps they are just as important to our professional growth as tech skills.
This is why we were really stoked to have an awesome guest on fwd:thinking this week. Our friend, previous client, and Crissy's old boss Kristen Alexander.
Kristin was the global brand marketing leader for Disney, led marketing at Agari and the marketing platform Certain. And now she is the co-founder of Ox, a SaaS platform for training soft skills.
We dive into the world of soft skill development and touch on:
- The three most important soft skills for people in b2b marketing/ops
- Where the biggest gaps are in soft skills
- Why you need to treat soft skills training like working out and other positive habits
If you want to move up in our career this one's for you.