fwd #34 - Is MOps the Secret Weapon to Win at ABM? w/ Shari Johnston, Partner & ABM Lead at Winning By Design


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On this week’s episode, we are delighted to have a very special guest, Shari Johnston, Account-Based Practice Lead, Winning by Design, previous marketing leader at Demandbase, OpenDNS, & Radius

"Operations folks hold the keys to the kingdom" - Shari Johnston

It's true. Marketing ops and B2B marketing are indistinguishable these days. I mean, how would your company’s marketing work if your marketing ops team didn’t do the work. It would be a disaster.

And this is especially true for ABM.

With ABM, we are getting actionable data to the people who need it, getting it to them quickly, and enabling them to take action on it to help drive revenue.

Sounds like MOps could be pretty important, right?

And it's even more important during "these times" when deal volume could be down. Sales NEEDS to know who is in the market NOW.

This is where operationalizing buyer intent data from platforms like G2 takes your ABM to the next-level.

Tune in for a great listen and see where MOps has a very particular set of skills to make shit happen.