fwd #35 - How MOps can Partner with Demand Gen to Drive Revenue w/ Shonal, Senior Director Marketing at Everstring

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On this week’s episode, we are delighted to have a very special guest, Shonal Narayan, Sr. Director of Marketing at Everstring.

“Marketing ops is the Scottie Pippen of marketing.” - Shonal Narayan

Well said. Marketing operations won’t get the credit they deserve and seem to be often undervalued. Michael Jordan will get all the praise, but without Pippen, there is no championship.

That’s why it’s critical not to undermine the importance of alignment, especially with demand gen and marketing ops.

Having both teams on the same page moving towards the same goals of the business is so important to drive the results you need.

Some great takeaways from our conversation includes:

  • How marketing ops and demand gen can support each other
  • Marketing ops as strategic partners for demand gen
  • Getting into the details of an ABM Play Everstring is running now
  • And much more!

Tune in for a great listen and see how marketing ops can deliver a championship to you.

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