fwd #35 - How MOps can Partner with Demand Gen to Drive Revenue w/ Shonal, Senior Director Marketing at Everstring


Manage episode 275164540 series 2811318
由Player FM以及我们的用户群所搜索的CS2 — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

On this week’s episode, we are delighted to have a very special guest, Shonal Narayan, Sr. Director of Marketing at Everstring.

“Marketing ops is the Scottie Pippen of marketing.” - Shonal Narayan

Well said. Marketing operations won’t get the credit they deserve and seem to be often undervalued. Michael Jordan will get all the praise, but without Pippen, there is no championship.

That’s why it’s critical not to undermine the importance of alignment, especially with demand gen and marketing ops.

Having both teams on the same page moving towards the same goals of the business is so important to drive the results you need.

Some great takeaways from our conversation includes:

  • How marketing ops and demand gen can support each other
  • Marketing ops as strategic partners for demand gen
  • Getting into the details of an ABM Play Everstring is running now
  • And much more!

Tune in for a great listen and see how marketing ops can deliver a championship to you.