fwd #39 - Why We Don't Hate MQLs Anymore

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On this week’s episode of fwd:thinking, we discuss our love/hate relationship with MQLs through the years and why our opinion has evolved over time.

We argue the case for MQLs still having a place in b2b marketing, if they are used in the correct way, and if you have a mature approach to marketing metrics.

If you’re interested in reporting and tracking your lifecycle this one is for you.

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