fwd #39 - Why We Don't Hate MQLs Anymore


Manage episode 275164536 series 2811318
由Player FM以及我们的用户群所搜索的CS2 — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

On this week’s episode of fwd:thinking, we discuss our love/hate relationship with MQLs through the years and why our opinion has evolved over time.

We argue the case for MQLs still having a place in b2b marketing, if they are used in the correct way, and if you have a mature approach to marketing metrics.

If you’re interested in reporting and tracking your lifecycle this one is for you.