A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink


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The Information Age considers the economy and technology to be the driving forces of development. And so, society considers the rational left brain more important and emphasizes its analytical reasoning and logical thinking abilities. But as society enters a new age, it has begun to require more creative and meaningful thinking skills. Relying on the left brain alone is no longer enough to meet the needs of development. Therefore, we need to learn to develop and improve our six essential right brain abilities – design, story, symphony, empathy, play, and meaning. By doing this, we can cultivate a whole new mind.

A Whole New Mind is a window for us to catch sight of the Conceptual Age and a new mind. Author Daniel H. Pink is a futurist who has been praised by Fortune as “the wisest thinker”. He has frequently given speeches about topics related to economic transformation at various major companies, universities, and associations around the world. His works Drive, A Whole New Mind, and Free Agent Nation have revolutionized business thinking. A Whole New Mind has even been described as a miracle by famous management guru Tom Peters, who has praised Daniel H. Pink as the “Copernicus for the brave new age.”