How to Communicate Climate Change


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“Scientists are observing changes in the Earth’s climate in every region and across the whole climate system. Many of the changes observed, such as continued sea level rise—are irreversible over hundreds to thousands of years.”

This is the damning conclusion of the Intergovernmental Panel on Climate Change (IPCC) in its most recent report. IPCC is the UN body for assessing the science related to climate change.

The words ‘new normal’ come to mind when reading this report and the backdrop of a global pandemic. The predictions are apocalyptic.

But why hasn’t human kind woken up to the prior warnings and can we negate the warming of the earth with words?

Coming up in Episode 30 of the Public Sector Marketing Show, I discuss:

  • Closing down the climate communications catastrophe
  • What climate change is teaching us about communications
  • Why science professionals need to step up their digital communications
  • I interview TBC


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.