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Hilary Marsh - What is Your Content Strategy? | Ep #59
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Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy that helps associations get better results from their content by improving their practices.
Content is more than just your magazine or newsletter or blog. From Hilary's perspective, content is everything an association does including event sessions you deliver, journals, clinical practice guidelines, advocacy position papers -- everything that comes back to words and pictures, audio and video that you share with the world.
Content strategy is the practice of planning for the creation, delivery and governance of content that is useful, usable and effective. Many associations are missing the boat by not starting with what their audience needs and wants from them.
What are the channels through which we can deliver content and how do we make sure we're doing it best?
What is the CEO's role in understanding and demanding content strategy for an association?
What are the obstacles associations face in developing and deploying a solid content strategy?
We answer these questions and more in this fascinating episode.
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