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Episode 12: Book Review - eCommerce Marketing by Chloe Thomas
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This week Rob and Jonny discuss the book by eCommerce guru Chloe Thomas 'How to get traffic that buys to your website'
In the beginning of the book Chloe discusses the 5 stages of increasing traffic to your website and most importantly traffic that buys.
Stage 1 Getting visitors to your website
Stage 2 Getting enquiries
Stage 3 Creating first time buyers
Stage 4 Creating repeat buyers
Stage 5 Creating regular buyers from repeat buyers
Rob & Jonny discuss these 5 stages with examples of how they have used them in the businesses they have worked for.
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