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内容由Bob Moesta and Greg Engle, Bob Moesta, and Greg Engle提供。所有播客内容(包括剧集、图形和播客描述)均由 Bob Moesta and Greg Engle, Bob Moesta, and Greg Engle 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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S1 E11 | Unpacking the Word “New”

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Manage episode 330263895 series 3334925
内容由Bob Moesta and Greg Engle, Bob Moesta, and Greg Engle提供。所有播客内容(包括剧集、图形和播客描述)均由 Bob Moesta and Greg Engle, Bob Moesta, and Greg Engle 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

“So the jobs existed, but the change to a new product did not change the jobs. It changed the solutions that were available to satisfy the jobs.”

In today's episode of the Circuit Breaker Show, Bob and Greg chat with Matt Sheppard, Associate and Principal at The Rewired Group.

You'll learn why there is no such thing as a new idea.

Bob will talk about the knowledge that Jobs To Be Done is built on and how Dr. Deming influenced JTBD.

You will learn about the new book Bob is writing.

Join us for this thought-provoking discussion.

Enjoy!

What You'll Learn in this Show:

  • Why creating a new idea is supply-side thinking.
  • The difference between usage and attitudes and need states.
  • Has the pandemic economic crisis created new jobs?
  • Why working from home is not a job.
  • And so much more…

Resources:

The Rewired Group Website (https://therewiredgroup.com/)

Book | Demand-Side Sales 101

  continue reading

33集单集

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Manage episode 330263895 series 3334925
内容由Bob Moesta and Greg Engle, Bob Moesta, and Greg Engle提供。所有播客内容(包括剧集、图形和播客描述)均由 Bob Moesta and Greg Engle, Bob Moesta, and Greg Engle 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

“So the jobs existed, but the change to a new product did not change the jobs. It changed the solutions that were available to satisfy the jobs.”

In today's episode of the Circuit Breaker Show, Bob and Greg chat with Matt Sheppard, Associate and Principal at The Rewired Group.

You'll learn why there is no such thing as a new idea.

Bob will talk about the knowledge that Jobs To Be Done is built on and how Dr. Deming influenced JTBD.

You will learn about the new book Bob is writing.

Join us for this thought-provoking discussion.

Enjoy!

What You'll Learn in this Show:

  • Why creating a new idea is supply-side thinking.
  • The difference between usage and attitudes and need states.
  • Has the pandemic economic crisis created new jobs?
  • Why working from home is not a job.
  • And so much more…

Resources:

The Rewired Group Website (https://therewiredgroup.com/)

Book | Demand-Side Sales 101

  continue reading

33集单集

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