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内容由Amy Woods提供。所有播客内容(包括剧集、图形和播客描述)均由 Amy Woods 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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A New Playbook for an Old-School Industry with Mike D’Errico

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Manage episode 462227870 series 3337766
内容由Amy Woods提供。所有播客内容(包括剧集、图形和播客描述)均由 Amy Woods 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In old-school industries – think energy, manufacturing, or construction – people still value good old-fashioned human contact when it comes to marketing. It’s often the case that in-person engagement is valued far more than email newsletters or social media campaigns. For content marketers, this might mean the typical B2B marketing playbook has to be questioned – is that what our audience wants?

But back-to-basics doesn’t necessarily mean straightforward or simple. In this episode, host Amy Woods talks with Mike D’Errico, Head of Marketing at ARIX Technologies. Together, they discuss how ARIX serves a more traditional sector like energy and why their approach holds value across industries.

Find out:

  • Why webinars are Mike’s favorite content to repurpose
  • How to network in a traditional industry like energy
  • Why the subject line of an email is 90% more important than the body
  • The risks of overreliance on LLMs and how to ensure content writing stands out online
  • Why “unicorn” writers don’t exist (and what to look for instead)
  • How the TikTokification of LinkedIn is affecting the platform

Important Links & Mentions


  continue reading

38集单集

Artwork
icon分享
 
Manage episode 462227870 series 3337766
内容由Amy Woods提供。所有播客内容(包括剧集、图形和播客描述)均由 Amy Woods 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In old-school industries – think energy, manufacturing, or construction – people still value good old-fashioned human contact when it comes to marketing. It’s often the case that in-person engagement is valued far more than email newsletters or social media campaigns. For content marketers, this might mean the typical B2B marketing playbook has to be questioned – is that what our audience wants?

But back-to-basics doesn’t necessarily mean straightforward or simple. In this episode, host Amy Woods talks with Mike D’Errico, Head of Marketing at ARIX Technologies. Together, they discuss how ARIX serves a more traditional sector like energy and why their approach holds value across industries.

Find out:

  • Why webinars are Mike’s favorite content to repurpose
  • How to network in a traditional industry like energy
  • Why the subject line of an email is 90% more important than the body
  • The risks of overreliance on LLMs and how to ensure content writing stands out online
  • Why “unicorn” writers don’t exist (and what to look for instead)
  • How the TikTokification of LinkedIn is affecting the platform

Important Links & Mentions


  continue reading

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