Corinne Thompson - How to… raise equity for your organisation

The C-Suite Framework

🎙️ Fundraising as a Sales Process: Startup Strategy with Corinne Thompson

In this episode of The C-Suite Framework, host Jennifer Geary speaks with Corinne Thompson, founder and CEO of eCap Financial, about the realities of raising capital for startups — and why fundraising should be treated as a sales process.

Corinne shares hard-earned insights from her career spanning KPMG, VC-backed tech companies, and now as a fractional CFO and M&A advisor to high-growth B2B SaaS and deep tech startups. From equity to debt, data rooms to financial modelling, this conversation walks you through everything C-suite leaders and founders need to know to raise money with confidence.

🔍 Topics Covered:

• The difference between equity and debt funding — and when to use each

• How to build a compelling data room that attracts investors

• Common financial modelling mistakes that sabotage raises

• Why team alignment is critical throughout the fundraising process

• Market trends in venture capital and M&A activity

• What founders must communicate to win trust (and funding)

Corinne also shares her motivation for launching Fundraising 101, a course for founders navigating this process for the first time — and what she wishes she'd known earlier.

💡 Perfect for: Founders, CFOs, startup COOs, aspiring C-suite execs, and anyone preparing to raise capital in today's market.

🎧 Hosted by Jennifer Geary, author of The Augmented COO, How to be a CRO, and The C-Suite Series. Learn more at csuiteframework.com

🔗 Connect with Corinne: eCap Financial 📚 Browse all Jennifer's books