EP 61: Bruce Eckfeldt on Leveraging Opportunities, Scaling Your Business, and Breaking Into a New Field with Maximum Impact


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Do you know what you really want from your business? It’s not enough to say “I want more money,” or “I want to scale.” What is your life going to look like when you get there?

What role do you want to play? What do you want to do every day? CEOs can bottleneck a company faster than anyone else when they’re not actually doing the right job.

There’s no one right answer but there is an answer for you. Knowing what that is will help you make strategic decisions about how, when, why or even whether to scale up your business.

Strategic thinking and planning is something most small businesses don’t do enough of, but getting that clarity can set you up for success. And really, you aren’t going to get where you want to go if you don’t know where you are going!

Dream big! Then make strategic decisions and actions to turn it into a concrete reality.

Like today’s guest, badass business owner Bruce Eckfeldt. Bruce has settled into a life and a business where he gets to play, and pick and choose projects of all different kinds, which is my total dream scenario.

After building, scaling and selling his own technology consulting firm in 2003, Bruce became a strategic coach and advisor to early-stage CEOs and their leadership teams. He hosts two podcasts, Scaling Up Services and Thinking Outside the Bud and writes weekly for Inc.com on leadership and strategic business growth.

I always get inspired talking with him so I’m excited to share his wisdom and decades of experience.

Tune into this episode to hear:

  • Why scale isn’t just about the number of people on your team and why a CEO needs to think like a coach

  • Why figuring out your role in your business drives strategy decisions

  • How to keep boredom out of the equation when focusing strategically for scale

  • How to level up your client base by leveraging your knowledge of your current clients’ needs

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