Africa-focused technology, digital and innovation ecosystem insight and commentary.
Manage episode 294546061 series 1228558
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This week we are joined by Thaysa Costa do Nascimento to speak about Social Transgressions & the Digital Influencer Trajectory in Brazil. Thaysa is a Doctoral student in Business Administration at COPPEAD Graduate School of Business of the Federal University of Rio de Janeiro. Her phD research focuses on influencers and branding within the theme of consumer behavior focused on culture and consumption. She also works as a researcher at COPPEAD Center for Consumer Studies at the Federal University of Rio de Janeiro, working on topics related to digital influencers, social media, human brands and consumer communities. Additionally, she holds a Bachelor in Defense and International Strategic Management. Host & Producer: Chipo Mapondera Researcher: Deirbhile Ní Bhranáin Editor: Eliza Bacon Sound Engineer: Fungai Nengare Theme Music: Anna De Mutiis Discover more about this interview on our website https://www.globaldigitalfutures.com/episode-24-social-media-influencers-brazil. Substack newsletter: globaldigitalfutures.substack.com/welcome Twitter: @global_futures Instagram: @global_futures