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The Coca-Cola Playbook: How Kego Ntshe Uses Authentic Storytelling to Win Top Talent
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What if your company's greatest talent attraction tool isn't your perks package or your job specs... but your stories?
In a competitive market, how does a global giant like Coca-Cola cut through the noise to attract, onboard, and keep top talent? The answer lies in a strategy that moves far beyond the traditional job ad.
In this episode, we sit down with Kego Ntshe, Country Employer Branding Lead at Coca-Cola Beverages, to unpack the official "playbook" for building a magnetic employer brand. Kego shares the powerful, practical, and replicable methods she uses to harness the power of authentic storytelling.
This is your guide to moving from "posting jobs" to "building connections."
In this playbook, you'll discover:
📚 The "Storytelling" Thesis: Why authentic narratives are more powerful than any bullet-point list of benefits.
⚖️ The High-Performance Balance: How Coca-Cola builds a culture of high performance without losing the human touch of empathy and respect.
🔍 Finding Your Stories: Kego's method for uncovering powerful, genuine stories from all levels of the business (and turning them into recruiting assets).
🚀 Beyond Attraction: How to weave storytelling into your onboarding and retention strategies to build long-term loyalty.
If you're an HR leader ready to stop competing on salary alone and start winning the war for talent, don't miss this playbook.
GUEST: Connect with Kego Ntshe: https://www.linkedin.com/in/kegomoditswe-ntshe-a2117260/
ABOUT WAMLY: Wamly is the all-in-one hiring system designed to help you attract, screen, and hire better candidates, faster. Learn more: https://linkly.link/2Ka2R
#EmployerBranding #TalentAttraction #CocaCola #Storytelling #HR
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