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484: The Membership Economy with Robbie Kellman Baxter
已归档的系列专辑 ("不活跃的收取点" status)
When? This feed was archived on December 17, 2023 00:57 (). Last successful fetch was on October 06, 2023 21:30 ()
Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间,但仍然无法截取有效的播客收取点
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 268391451 series 50377
Subscription services have become a regular facet of modern business. Robbie Kellman Baxter shares her expertise with Jason Hartman. Robbie discusses details of when a company should apply subscriptions, how a business model changes, and why the sale doesn’t end when a client subscribes. Over-complication is a sure way to detract potential clients. Keep it simple, and keep the client feeling valued with a model that is always up-to-date.
Key Takeaways:
[2:30] Surprising subscription services from the unexpected business.
[4:30] The concept of having a subscription is that it’s a different way of the packaging value.
[9:00] How can a business optimize its services for a subscription-based model?
[11:00] Keep your customers by keeping your subscription simple.
[12:45] Reasons for a free trial: I don’t understand it, or it’s too good to be true.
[17:00] When is a membership model good for your business?
[24:00] What are the best retention models?
[26:00] Everyone talks about tracking churn?
Websites:
509集单集
已归档的系列专辑 ("不活跃的收取点" status)
When? This feed was archived on December 17, 2023 00:57 (). Last successful fetch was on October 06, 2023 21:30 ()
Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间,但仍然无法截取有效的播客收取点
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 268391451 series 50377
Subscription services have become a regular facet of modern business. Robbie Kellman Baxter shares her expertise with Jason Hartman. Robbie discusses details of when a company should apply subscriptions, how a business model changes, and why the sale doesn’t end when a client subscribes. Over-complication is a sure way to detract potential clients. Keep it simple, and keep the client feeling valued with a model that is always up-to-date.
Key Takeaways:
[2:30] Surprising subscription services from the unexpected business.
[4:30] The concept of having a subscription is that it’s a different way of the packaging value.
[9:00] How can a business optimize its services for a subscription-based model?
[11:00] Keep your customers by keeping your subscription simple.
[12:45] Reasons for a free trial: I don’t understand it, or it’s too good to be true.
[17:00] When is a membership model good for your business?
[24:00] What are the best retention models?
[26:00] Everyone talks about tracking churn?
Websites:
509集单集
Minden epizód
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