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内容由Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn提供。所有播客内容(包括剧集、图形和播客描述)均由 Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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486: Bob Bly Digital Marketing Handbook Traffic & Copy Conversation

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Manage episode 270309111 series 50377
内容由Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn提供。所有播客内容(包括剧集、图形和播客描述)均由 Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the importance of building platforms designed around their thoughts.

Key Takeaways:

[2:15] Bob opens with a quick explanation of the customer journey online.

[3:30] What are some ways to drive traffic to your website?

[4:00] Explaining affiliate marketing for online traffic.

[7:45] Pros/Cons of long copy vs. a short copy.

[10:45] Bob goes through credibility with web design.

[14:00] SEO should be stronger set on the main site, and the sales aspect should be saved for the microsite.

[15:00] The best marketers have integrated multi-channel programs or campaigns to grow their visibility.

[16:45] When a potential customer is on your site, they either buy the product or leave. Make sure you capture their name and email address.

[18:30] Bob’s fundamental tips on how to be a good copywriter.

[21:15] Why are sales letters so long?

Websites:

bly.com

A GIFT FROM BOB BLY: www.bly.com/digital

www.JasonHartman.com

www.JasonHartman.com/properties

Jason Hartman Quick Start

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

1-800-HARTMAN

  continue reading

509集单集

Artwork
icon分享
 

已归档的系列专辑 ("不活跃的收取点" status)

When? This feed was archived on December 17, 2023 00:57 (3M ago). Last successful fetch was on October 06, 2023 21:30 (6M ago)

Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间,但仍然无法截取有效的播客收取点

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 270309111 series 50377
内容由Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn提供。所有播客内容(包括剧集、图形和播客描述)均由 Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the importance of building platforms designed around their thoughts.

Key Takeaways:

[2:15] Bob opens with a quick explanation of the customer journey online.

[3:30] What are some ways to drive traffic to your website?

[4:00] Explaining affiliate marketing for online traffic.

[7:45] Pros/Cons of long copy vs. a short copy.

[10:45] Bob goes through credibility with web design.

[14:00] SEO should be stronger set on the main site, and the sales aspect should be saved for the microsite.

[15:00] The best marketers have integrated multi-channel programs or campaigns to grow their visibility.

[16:45] When a potential customer is on your site, they either buy the product or leave. Make sure you capture their name and email address.

[18:30] Bob’s fundamental tips on how to be a good copywriter.

[21:15] Why are sales letters so long?

Websites:

bly.com

A GIFT FROM BOB BLY: www.bly.com/digital

www.JasonHartman.com

www.JasonHartman.com/properties

Jason Hartman Quick Start

Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

1-800-HARTMAN

  continue reading

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