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Sport for Business in Conversation with Eimear O'Sullivan of Lidl Ireland

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Manage episode 461129278 series 3583088
内容由Rob Hartnett提供。所有播客内容(包括剧集、图形和播客描述)均由 Rob Hartnett 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this week's Sport for Business Podcast we are chatting with Eimear O'Sullivan, the Corporate Affairs Director of Lidl Ireland.
The reason for kicking off the year here is the launch of Lidl's partnership for the year ahead with the Ladies Gaelic Football Association.
This is a sponsorship which has worked so well in so many ways and we explore the reasons why that might have been and continues to be the case.
We dive into the detail of fresh research into the importance of seeing the stars of the sport and getting to know them, and why sport is so important as part of the retailers marketing mix.
We finish as ever with a round of quick fire questions the answers to which include two Presidents, a very popular band from the 70's and the trauma of a B Final Penalty shoot out.

Find out more about what we do day in day out at Sportforbusiness.com
We publish a daily news bulletin and host regular live events on a wide range of sporting subjects

Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with the CEO of the British and Irish Lions as well as with Lynne Cantwell, the Head of Women's Rugby Strategy at the IRFU.
Our upcoming live events on Sport and Data in Dublin and about Sports Tourism in Limerick are live on the Sport for Business website and we'd love to have you join us.

  continue reading

103集单集

Artwork
icon分享
 
Manage episode 461129278 series 3583088
内容由Rob Hartnett提供。所有播客内容(包括剧集、图形和播客描述)均由 Rob Hartnett 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this week's Sport for Business Podcast we are chatting with Eimear O'Sullivan, the Corporate Affairs Director of Lidl Ireland.
The reason for kicking off the year here is the launch of Lidl's partnership for the year ahead with the Ladies Gaelic Football Association.
This is a sponsorship which has worked so well in so many ways and we explore the reasons why that might have been and continues to be the case.
We dive into the detail of fresh research into the importance of seeing the stars of the sport and getting to know them, and why sport is so important as part of the retailers marketing mix.
We finish as ever with a round of quick fire questions the answers to which include two Presidents, a very popular band from the 70's and the trauma of a B Final Penalty shoot out.

Find out more about what we do day in day out at Sportforbusiness.com
We publish a daily news bulletin and host regular live events on a wide range of sporting subjects

Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with the CEO of the British and Irish Lions as well as with Lynne Cantwell, the Head of Women's Rugby Strategy at the IRFU.
Our upcoming live events on Sport and Data in Dublin and about Sports Tourism in Limerick are live on the Sport for Business website and we'd love to have you join us.

  continue reading

103集单集

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