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009. How to Give Your Audience What They Want, Pt 1 – Micro-Moments and Feelings
Manage episode 317013713 series 3010846
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Everyone does things for their own reasons, including consuming content. If we want to build a connection with our audience, we need to do it in light of what our audience wants. You might be surprised what your audience ACTUALLY wants – they might not even know it themselves.
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RESOURCES
This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin https://amzn.to/31wYqiW
SHOW NOTES
2:13 Starting with foundational thought from Story Greenlight Episode 007: How to Tell a Story on YouTube (and Anywhere Else)
3:00 Jeff on a blind date asking a really lame question
4:48 What do people want when consuming content on YouTube?
5:18 Google’s original micro-moments – want to know, go, do, buy
7:05 The 5th micro-moment – want to watch, i.e. be entertained and feel something
8:00 The end goal of questions is feelings
8:15 Seth Godin’s analogy of the drill bit
9:44 Jeff fixing the dishwasher and what was actually going on
14:18 People consume content because they ultimately want feelings
15:16 The process matters – we can’t just skip to the end and have people feel things. Jeff’s Bucket List goal of hiking up Macchu Pichu.
16:33 Maya Angelou – people will never forget how you made them feel.
17:17 Eugene Schwartz – we can’t create desire, we have to shape existing desire.
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