55 – Adapting Your Hotels Website During COVID-19


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In this episode of Suite Spot, we talk about the adaptations hoteliers are making to their property websites in the midst of this pandemic. Travel Media Group Senior Website Product Analyst, Stephanie Courtois, joins host Ryan Embree to share how she, alongside the Travel Media Group product team, prepared our hotel partners' websites for COVID-19 and after. Stephanie and Ryan discuss the different options hoteliers can utilize to communicate important information pertaining to COVID-19 through their hotel's vanity site. For franchised hotels, Stephanie stresses the importance of highlighting changes specific to the individual property while aligning with overall brand messaging. She also shares search results analytics about COVID-19 landing pages created by the Travel Media Group team and the high impact it has on a traveler’s impression and expectations of a property. To learn more information about upgrading and updating your hotel’s vanity website or to submit a question for future episodes, call or text 407-984-7455. Suite Spot Podcast · 55 - Adapting Your Hotels Website During COVID - 19 Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone, welcome to another episode of the Suite Spot. This is episode #55 and we have another great episode for you today, packed with information on hotel marketing. Today, we are actually going to dive into a subject that at Travel Media Group we specialize in among other things, but something we probably haven't talked about in awhile, but it's super, super important, and that is your hotel's website. And we're going to talk about your hotel's website during this time of COVID-19, some of the adaptations that we've been seeing that hoteliers are making, and really how you can evolve your website to make it work best for you in this post COVID recovery stage that the hotel industry is going through right now. So with me today, I thought I'd bring on one of our Travel Media Group experts and senior product analyst, Stephanie Courtois. Stephanie, thank you so much for joining the Suite Spot today. Stephanie Courtois: Thank you for having me. Ryan Embree: And we're going to be talking all about websites and again, that is your specialty. So you've had a lot of conversations through every phase of this pandemic, from the very beginning, to the shutdown in April and May, and now as we get into the summer part of that recovery stages. So the way I'd like to look at it from a high level is this pandemic has really given hoteliers a unique opportunity and reason to evaluate the way that they're communicating to travelers and guests online. So almost the silver lining to reevaluate how you're using those communication tools. How has the COVID-19 crisis highlighted the importance of using a hotel vanity site as a communication tool? Stephanie Courtois: So with the ever evolving nature of the pandemic, it's super important that hoteliers communicate to guests the active measures they're taking for their safety, whether that be mask mandates, enhanced cleaning protocols, social distancing markers, amenity limitations, or even closures, guests need to be aware of the changes your making at the property. So for a franchised property, they have the brand initiatives for guidance, and those are usually displayed as travel advisories on the brand page. But generally they're pretty broad. They kind of go over their entire hotel suite and collections as a whole and don't really hone in to what you're doing specifically at the property. And that even goes for independent properties, they are just thrown into the thick of it and need to come up...