58 – Social Media Tips And Tricks


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In this episode of the Suite Spot, we talk to Client Success Representative and social media enthusiast Jessica Pickering. Jessica joins host Ryan Embree to share inventive ways to spark creativity and engagement on your hotel’s social media. Ryan and Jessica cover how different social platforms can be leveraged uniquely to achieve property objectives and goals. Jessica shares what a typical call sounds like with a hotel partnered with Travel Media Group’s social solutions, and her strategic planning efforts for every client. Jessica also touches on influencer marketing and shares a few examples of successful social campaigns and posts. If you are looking for more information about Travel Media Group’s social media solutions or want to submit a question for future episodes, call or text 407-984-7455. Suite Spot Podcast · 58 - Social Media Tips And Tricks Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello, everyone welcome to another episode of the Suite Spot. Thank you all for listening and joining me today. Got a great episode. It's been a while since we've kind of touched on this subject, but we are going to be talking about Social Media. It seems to - when we get feedback from our listeners, even from our current partners, and prospects that we talk to at Travel Media Group - this seems to just be such a hot topic right now with the pandemic. So with me today we've got a first time guest, but I'm super excited to have her on the Suite Spot with me today, that is Client Success Representative Jessica Pickering. Jessica, thank you so much for joining the Suite Spot. Jessica Pickering: Thanks Ryan. Thank you so much for having me. Ryan Embree: Yeah, and we're excited to have you, like I said, this is a hot topic right now. I think hoteliers have really stepped back since the beginning of this pandemic and taken a look at their Social Media, the way that they're communicating, and connecting with guests. And one of the most apparent ways that they can do that is by using platforms like Facebook, Instagram, and Pinterest. So that is what we're going to focus on today. I wanted to start since you are a new guest, let's go ahead and start by explaining your role at Travel Media Group with us, Jessica. Jessica Pickering: Yeah, so I am a Client Success Representative with Travel Media Group and my team's daily focus is on our client's experience and really making sure that we're available to support them in any way that we can. We take a proactive approach in reaching out to our clients regularly to train, educate, and provide them with tips on how to reach their goals. But we also provide reporting and help track results and performance so that our hoteliers have a good understanding of areas they are performing well in, as well as areas that may have an opportunity for improvement. Ryan Embree: So when a hotel or group of hotels, partners with Travel Media Group Jessica and the Client Success team are the ones that are reaching out on a monthly, sometimes bimonthly basis, depending on the partner and really talking through them like solutions like Social Media, coming up with some innovative ideas. I brought you on specifically because I know Social Media is a passion of yours, we've talked off air about this, can you kind of explain why? Jessica Pickering: Yeah, so for me personally, Social Media has always been an outlet for my photography and just my favorite way to stay connected with the people that I care about. It's also a really awesome way to get emmersed into things that I'm interested in. So I love art and travel content.