61 – TMG OneView Feed 2.0

Suite Spot: A Hotel Marketing Podcast

In this episode of the Suite Spot, we highlight the launch of Travel Media Group’s OneView® Feed 2.0. Jason Lee, VP of Product & Technology, joins host Ryan Embree to talk about this exciting update and what it means for TMG’s hotel partners. Jason shares how social media and online reputation have evolved since the initial launch of TMG OneView® back in 2018. He showcases some of the feed’s newest features like improved sorting, expanded sentiment analytics, and new multi-property reporting. Ryan and Jason walk through some real-world examples of how both individuals and groups can take advantage of this innovative OneView® update. If you are interested in learning more about Travel Media Group’s new OneView® Feed 2.0 or want to submit a question for future episodes, call or text 407-984-7455. Suite Spot Podcast · 61 - TMG OneView Feed 2.0 Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone, welcome to another episode of the Suite Spot. This is your host, Ryan Embree. Thank you for listening to the Suite Spot. We have an exciting update to announce, a great episode with a guest that has been with me quite a few times this year, but we're here to invite him back. That is TMG's Vice President of Product Development and Technology, Jason Lee. Jason, thanks again for being on the Suite Spot. Jason Lee: Thanks for having me once again, Ryan. Obviously, I did not offend you in previous episodes, so you've allowed me back. So I appreciate it. Ryan Embree: No, you've actually been given us some clues and been alluding to this episode's topic, which is an exciting update with TMG's OneView™ and that's exactly what we're going to be talking about today, so just recently we have launched TMG's OneView Feed 2.0. So I know you and your team have been hard at work on this, I want to start by asking Jason, when did you and your team decide to kind of make this update to TMG's OneView™ feed and why did you feel it necessary? Jason Lee: Well, you know, when we launched OneView™, as you know, you were there during the early days when we launched it. We launched it with sort of a different purpose than what it is today. We launched it to be kind of an autonomous feed. So you'd have reputation and social media for hoteliers to just be able to use. You know, so we kind of envisioned it as this like sort of additional tool that a hotelier could jump into, respond to reviews, respond to social media comments, and we didn't see it in the early stages as something that could be a lot more in terms of driving backend engine to a lot of our other solutions. So the original structure of the feed and the original structure of OneView™ was really - I wouldn't say one dimensional because it had quite a few little pieces to it - but it definitely didn't fit the model that is what we're doing today with reputation and social media. Ryan Embree: And it's incredibly versatile now, and you're right, we launched this back in 2018. So that's two years ago and just the amount of change that has happened in the user generated content space, when it comes to how reputation sites are performing right now, how they're trying to attract more travelers to their sites - like TripAdvisor, almost creating accounts and feeds like a social media platform - and then even Facebook, while they don't necessarily call it reviews, they've changed it to recommendations, but now they have an intense focus on getting more and more recommendations. So just in the span of two years, there's been kind of this evolution of those outside spaces, which OneView™ does such a great job of pulling in. So how was your team able to evolve this solution to kind of match what was happening in the industry? Jason Lee: So where we started with OneView™ and where we're at today, I think a lot of the evolution has to do with the environment, as you said,