65 – 2020 In Review With Dana Singer

Suite Spot: A Hotel Marketing Podcast

On this year-end edition of the Suite Spot, we welcome Travel Media Group’s Vice President and General Manager, Dana Singer to the podcast. Host Ryan Embree reflects with Dana on the events of this crazy 2020 calendar year. Dana reviews some of the adjustments that Travel Media Group has made in response to the COVID-19 pandemic and its impact on the digital marketing landscape for hotels. Ryan and Dana discuss both accomplishments and products launched in 2020 by the Travel Media Group product development team. Dana also shares what she is most excited about and hopeful for in 2021 as the hotel industry transitions into recovery. To get more information about partnering with Travel Media Group in 2021 or to submit a question for future episodes, call or text 407-984-7455. Suite Spot Podcast · 65 - 2020 In Review With Dana Singer Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone, welcome to another episode of the Suite Spot. Today's episode is number 65 and it is actually the last Suite Spot episode of 2020. Yes, folks, we made it. I want to thank everyone out there for taking the time to support the Suite Spot and listening. It's hard to believe, but we've been doing this now for two years and I'm very, very excited about this episode. We have a very special guest - second time on the Suite Spot with us - Dana Singer Vice President and General Manager of Travel Media Group. Dana, welcome back to the Suite Spot. Dana Singer: Thank you, Ryan. It's great to be here. Ryan Embree: And we've got a great episode for you today. We actually had you on last time around this time a year ago, just to kind of talk about the history and culture at Travel Media Group, but since that time it's almost felt like a lifetime with 2020, and that's going to be exactly what this episode is today. 2020 has been a very stressful year, especially for our industry, and it's really forced a lot of businesses to kind of change the way that things are "normally" done. I'm curious what adjustments did Travel Media Group make in response to the pandemic, Dana? Dana Singer: Yeah, well Ryan, it's certainly an understatement to say that it's been an unprecedented year in the hospitality industry as a whole. And as we look back, as COVID-19 swept the nation earlier in the year, in the spring, it presented both challenges and opportunities for us at Travel Media Group to overcome right alongside our hotel partners. And through continuous innovation and just really an unwavering commitment to providing exceptional results for our clients, we launched several exciting updates throughout the year while also delivering crucial support during the pandemic. When I think about when the first stay at home orders were issued across the United States and hotels began temporary closures or staff reductions, we knew that we had an important role to play in helping our partners manage through these really far reaching impacts and offer our support at the highest level possible. And our dedicated client success team and our product specialists, all worked tirelessly to ensure that we could assist our clients with timely updates to their websites, social media, and review response guidelines. And as part of our COVID-19 response, we hosted a three-part webinar series to help hoteliers identify ways to maximize revenue in the midst of everything that was going on. And our webinars focused on managing communication strategies, optimizing market share, and offsetting group travel loss to ensure that we covered major industry areas that were negatively impacted by the pandemic.