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Unlocking the Hidden Power of Storytelling: Matthew Dicks Reveals How Stories Drive Action

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Manage episode 452168847 series 2461135
内容由Gail Banim and Steering Point提供。所有播客内容(包括剧集、图形和播客描述)均由 Gail Banim and Steering Point 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Matthew Dicks is an award-winning bestselling author, speaker, and marketing consultant to some of the world’s biggest companies including Amazon, Slack, and Salesforce. As a record 58-time Moth StorySLAM winner and 9-time GrandSLAM champion, he is widely regarded as one of the best storytellers in the world.


For more than a decade, Matthew has been advising C-suite executives and their teams. Whether it’s a product launch, sales deck, or keynote, he surfaces the real stories behind the spreadsheets – stories that resonate and connect on a meaningful level. He has taught at multiple universities including Yale, MIT, and Harvard, and his work has been featured on Lenny’s Podcast, TEDx Talks, Newsweek, and many more.


His latest book, ‘Stories Sell: Storyworthy Strategies to Grow Your Business and Brand’, reveals the ingredients of a compelling story and demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, and presentations that people actually want to hear. It gives readers permission to be themselves, take risks, and make a splash in a sea of empty corporate jargon, helping readers find their voice and share their stories with the world.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

127集单集

Artwork
icon分享
 
Manage episode 452168847 series 2461135
内容由Gail Banim and Steering Point提供。所有播客内容(包括剧集、图形和播客描述)均由 Gail Banim and Steering Point 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Matthew Dicks is an award-winning bestselling author, speaker, and marketing consultant to some of the world’s biggest companies including Amazon, Slack, and Salesforce. As a record 58-time Moth StorySLAM winner and 9-time GrandSLAM champion, he is widely regarded as one of the best storytellers in the world.


For more than a decade, Matthew has been advising C-suite executives and their teams. Whether it’s a product launch, sales deck, or keynote, he surfaces the real stories behind the spreadsheets – stories that resonate and connect on a meaningful level. He has taught at multiple universities including Yale, MIT, and Harvard, and his work has been featured on Lenny’s Podcast, TEDx Talks, Newsweek, and many more.


His latest book, ‘Stories Sell: Storyworthy Strategies to Grow Your Business and Brand’, reveals the ingredients of a compelling story and demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, and presentations that people actually want to hear. It gives readers permission to be themselves, take risks, and make a splash in a sea of empty corporate jargon, helping readers find their voice and share their stories with the world.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

127集单集

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