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Episode 16: Why website personalization is the must-have to go from ABM to ABX
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Kirsty and Jon Clarke from leading marketing agency, Transmission, discuss the need to shift from traditional Account Based Marketing into a more focused Account Based Experience strategy.
In this episode you'll learn:
The need to shift from traditional ABM into a focussed ABX strategy.
Why we need to focus on the complete customer journey and experience to drive revenue for our organizations.
What is at stake for businesses that don’t invest in personalization
How to reach the utopian LTV CAC of 3:1
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