Manage episode 270446389 series 2501058
In the wake of the COVID-19 pandemic, the expectation for companies to lead with purpose has intensified. Employees are demanding it; customers are expecting it; and communities are requiring it. So how can companies lead coming out of the crisis?
On this episode of The Bid, BlackRock Chief Marketing Officer Frank Cooper sits down with Airbnb CEO Brian Chesky to talk about how Airbnb has put purpose at the forefront of its decision-making, how companies can discover their purpose, and why Brian believes a purpose-driven company is the best thing for society.
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