#020 "Nik Sharma - Media and Marketing Landscape 2020"


Manage episode 274105860 series 2775033
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On today's episode, I am talking with Nik Sharma, the CEO of Sharma Brands, which helps operate your favorite DTC Brands. Nik was the director of DTC at Hint Water and also led DTC e-commerce at Vayner Media. In today’s conversation, we talk about the importance of organic influencer marketing, DTC trends in the era of COVID, and what Nik looks for when hiring for Sharma Brands.
1. Nik's Twitter
2. Sharma Brands
3. Brandon's Twitter
4. Brandon's Website
Black Wolf Nation
Not Pot

Five Key Takeaways:

  1. After Vayner, my plan was actually to just consult for a little bit, and, and then find something that was about to be series A that I could join and really get my hands dirty in. At the end of the year, I realized that the biggest problem with consulting is that I'm still heavily reliant on a lot of teams internally or team members internally. And so then that's when I decided, you know, Sharma brands should essentially be an autonomous growth equity firm where we could have our own staff, our own developers, our own editors, our own designers, our own strategists, and go into companies fully autonomously. And that's kind of how Sharma brands came about.
  2. DTC 1.0 was heavily focused. user acquisition and convenience, being able to light up a website, whether it be on Shopify or whatever. manufacturer or access the product and then distribute it. using something like Facebook ads, DTC 2.0 was heavily focused on let's build community and brand and DTC 3.0 is kind of taking all the mistakes out of that, and really building a sustainable business from the get-go.
  3. I think in SMS, there's just a ton of garbage out there. There are brands that focus too heavily on promoting sales and discounted products. And, you know, they're not necessarily focused on using the SMS channel as a better way to connect with consumers.
  4. I'll just, you know, I'll randomly say in our Slack, "Alright, who wants to quickly catch up on zoom for like, you know, five minutes randomly during the day?" just make sure like, you know, how are you feeling? If you feel overwhelmed, what are you working on?
  5. I know a lot of brands are planning to do very extended holiday sales this year. And essentially make up for a lot of lost revenue from earlier in the year. But I think that overall, you know, holiday season this year is going to be more so focused on things that people were probably going to buy at some point earlier in the year but didn't need to or didn't want to or didn't have to. So that these brands can essentially make up for lost ground.