#022 "Robbie Crabtree - How to Become a Better Speaker through Performative Speaking"


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On today's podcast, I interview Robbie Crabtree, a trial lawyer who is in the process of building out a transformative speaking curriculum at Performative Speaking. On today's episode, we discuss what that curriculum looks like, his love for pop culture, how we met, and why his favorite character is Harvey Specter.
Performative Speaking
From talking to Robbie these past couple of weeks, I know he has been putting together the groundwork for his masterclass “Performative Speaking.” I will be joining the inaugural cohort in 2 weeks to truly take my speaking to the next level.
The caliber of some of the 30 other members is amazing and the energy of the cohort is contagious.
There are still 20 spots left remaining and I would love for some of you guys as part of my community to come and join me on the journey. The price tag is a little steep, but for the lifelong friends that you are going to make and the lifelong skills you are going to build, I can confidently say that this will be a case of compounding ROI.
The course is a live, synchronous 5-week long class, which is exactly how a speaking course should be conducted. You will be able to practice in front of others, get direct feedback from Robbie, and learn to break out of your speaking comfort zone.
If you want to learn more about the course, schedule a call with me here (another lesson from Robbie, constantly put your action into practice) or take a look at the full course curriculum here.

1. Robbie's Website
2. Robbie's Twitter
3. Brandon's Twitter
4. Brandon's Website

Robbie Personal User Manual
Jack Butcher's Design Fundamentals Course
Jack Butcher's Build Once, Sell Twice Course
Write of Passage

5 Key Takeaways

  1. It's not normal for most lawyers to try case in general, like a single case. Because most lawyers are not trial lawyers. Most of them work in a corporate office. Most of them work behind the scenes. Most of them are doing transactional work. Very few are doing litigation or trial work.
  2. And I quickly responded, "I want to try the biggest, baddest, most serious, most high profile cases that there are. That's what this county does. That's what this office allows our attorneys to do. I'm one of those attorneys. That's why I'm applying here." I learned a couple of years later from the attorney that was seated to the right of that head attorney, that that's the moment that he was sold on me as an attorney because that's exactly what he wanted.
  3. And that really is what performance speaking is about is being able to walk into a boardroom and pitch your ideas to a bunch of executives who are all your bosses, or to go into an investor group. And say, this is why you should fund my startup at this amount because I can make you feel something about the product I'm offering.
  4. After every trial, I would go back and talk to my jury. And so I would get this feedback from them every single time about what had worked and what had not worked.
  5. The reason that is my favorite quote is because that really should be the idea of, in my opinion, everything in life, we don't want to make it complicated. We want everything to just be very simple. But we also want it to be important.