#031 "Corey Haines - The Psychology behind Marketing"

The Brandon Zhang Show

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Today, Corey Haines, joins the show to talk about the mental models and psychology behind marketing, the keys to building internet communities, and how he used no-code to build a marketing job board. Corey writes marketing case studies at Swipefiles.co, teaches SaaS founders how to acquire and retain customers through his course Refactoring Growth, and provides companies and marketers a way to meet through his job board Hey Marketers.
Links:
Corey's Twitter
Corey's Website
Swipefiles (Marketing Case Studies)
Corey's Courses (Mental Models for Marketing, Refactoring Growth)
Corey's Article on building his job board
Contact Me:
My Twitter
My Website
5 Key Takeaways:
1. I got my job at Baremetrics unknowingly using a method Ramit Sethi teaches called the Briefcase method where you come to the job interview with a plan on how you want to do things so you have the power in the conversation. I emailed Josh Pigford with some suggestions I would have for whoever takes the position at Baremetrics and he encouraged me to go into the application process.
2. If I had to go back and teach myself about marketing, I would focus on starting a podcast, learning how to grow listeners there or starting an e-commerce store, spending money running ads and other campaigns. Those two methods would basically be worth a degree.
3. An important view for marketing is that your product needs to be the power-up mushroom in Mario. You are not selling powered-up Mario, you are focused on selling the transformation.
4. Copywriting is more about psychology than about writing. The best copywriters don't do their own writing, they let their customers do it for them. They conduct surveys, get on calls, read reviews and use the phrases the customers use to understand their wants, fears and needs.
5. That's why I love community because it's a really fundamental and core owned platform. And then once you have the rented platforms, where you have a big audience on Twitter, for example, then you can push people to that owned platform and build that up.