Artwork

内容由Kristi Dosh提供。所有播客内容(包括剧集、图形和播客描述)均由 Kristi Dosh 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Player FM -播客应用
使用Player FM应用程序离线!

How The Players' Lounge is Monetizing NIL and Engaging Fans

28:01
 
分享
 

Manage episode 327558023 series 2614389
内容由Kristi Dosh提供。所有播客内容(包括剧集、图形和播客描述)均由 Kristi Dosh 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Former UGA quarterback Aaron Murray joins the podcast to chat about his new venture, The Players' Lounge. This NFT community was built by lettermen to empower relationships within the collegiate sports community through connecting current and former athletes with their respective fan bases while providing opportunities for student-athletes to monetize their individual brands.
Aaron joined the podcast back in January to talk with us ahead of their first NFT launch. That launch ended up generating $305,000 for the student athletes involved, a total of $28,000 each.
Now Aaron is back to tell us how they've expanded their concept beyond NFTs and taken it beyond UGA to other schools.
We discuss:

  • How The Players' Lounge got started
  • The ways in which college athletes are engaging more with fans
  • How NFT drops are translating to in-person events
  • Their relationship with the UGA athletic department
  • The pursuit of licensing agreements
  • Expanding the model to additional universities
  • Big picture goals for the future

You can follow The Players' Lounge on social media: Twitter | Instagram | Facebook
Are you a collective or thinking about starting one? Check out the new NIL Collectives Insider!
You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

  continue reading

69集单集

Artwork
icon分享
 
Manage episode 327558023 series 2614389
内容由Kristi Dosh提供。所有播客内容(包括剧集、图形和播客描述)均由 Kristi Dosh 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Former UGA quarterback Aaron Murray joins the podcast to chat about his new venture, The Players' Lounge. This NFT community was built by lettermen to empower relationships within the collegiate sports community through connecting current and former athletes with their respective fan bases while providing opportunities for student-athletes to monetize their individual brands.
Aaron joined the podcast back in January to talk with us ahead of their first NFT launch. That launch ended up generating $305,000 for the student athletes involved, a total of $28,000 each.
Now Aaron is back to tell us how they've expanded their concept beyond NFTs and taken it beyond UGA to other schools.
We discuss:

  • How The Players' Lounge got started
  • The ways in which college athletes are engaging more with fans
  • How NFT drops are translating to in-person events
  • Their relationship with the UGA athletic department
  • The pursuit of licensing agreements
  • Expanding the model to additional universities
  • Big picture goals for the future

You can follow The Players' Lounge on social media: Twitter | Instagram | Facebook
Are you a collective or thinking about starting one? Check out the new NIL Collectives Insider!
You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

  continue reading

69集单集

所有剧集

×
 
Loading …

欢迎使用Player FM

Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。

 

快速参考指南